Domain name is your website address or URL on the Internet. You need domain name to create identity for your business or personal websites on the Internet.You register a domain name to support your business and setup online presence. Also, your domain name establishes your online identity, increases reach, branding, marketing and communication opportunities. Your domain name establishes a point of contact, a place where potential customers can obtain information about your company products and services.
Tips for choosing the perfect domain name:
Branding exercise starts from domain registration, as more and more people search online for businesses, products and services. Online presence has become a must for all businesses and it is important to lock-in the required domain name for the business, that is synonymous with the brand name. Domain name registration is the first step in brand name protection or brand registration, as it is both cheap and instantaneous. Therefore, it is important to first register the domain which will relate to the brand registration.