Creating a website to serve as an online calling card for your company is an excellent first step for driving potential new business your way. This move, however, isn’t quite enough to truly unlock the power of the internet to drive customers and their business in your direction. To access the full potential, a website has to naturally attract customers. Much like those old business cards, leads don’t come unless there’s an effort made to network. In the online world, search engine optimization, or SEO, is the foundation a solid networking strategy is built upon.
Search Engine Optimization works by building a website, its content and behind-the-scene features around specific keywords and phrases that your clients are likely to type into search engines. SEO Services enables the big search engines to quickly sort through thousands and thousands of pages on the internet to find your website when a person runs a search for the keywords relevant to your site. Essentially, SEO serves as a way to help the search engines sort through all the online noise to find you directly when a person is looking for information, products or services that are relevant to what you do or have to offer.
Natural SEO traffic is highly valuable because:
A well optimised website that ranks high in natural search engine results has vastly superior prospects of drawing in relevant traffic than similar but less well optimised sites which rank lower down or appear on later results pages. SEO gives you licence to punch above your weight – and win. To illustrate the point about why organic search engine positioning is so important, consider the user behaviour of the search engine which has over 80% of the global market share – Google.